Recently, Hunan Xiangwei Polyvinyl Alcohol (PVA) Society was formally founded, which is a business alliance set up spontaneously by the PVA distributors in Hunan Province of Hunan Xiangwei Co., Ltd. (Hunan Xiangwei). This business alliance comes to be another major result Hunan Xiangwei has produced in the pursuit of delivering sound services in its core markets—Hunan and Hubei provinces. It will considerably facilitate the marketing of PVA products.
A core part of China's PVA market, Hunan sees large sales of PVA products at high prices. Given the fact that some distributors have in recent years waged price wars and even set retailed prices lower than purchasing ones in an effort to seize market share, Hunan Xiangwei took a string of measures to strengthen its management for distributors and products, regulate product marketing, and deliver quality services. Thanks to these well-acclaimed measures, distributors built up confidence for the company’s "V" brand PVA and gradually agreed to seek for joint development and mutual benefits.
The establishment of the business alliance will help to maintain the order of PVA market in Hunan and sharpen the edge of Hunan and Hubei provinces over the PVA industry. In addition, with the help of the alliance, local companies can fight off the competition from firms of other places, make their products more profitable, and protect their own righteous rights and interests by increasing volumes of sales at fair prices (Liu Shijiang)