Recently, with its total solution containing several of the world's first technologies, Yiyang Rubber & Plastics Machinery Group has beat competitors from abroad and won the bid for EPC project of building a new rubber mixing production line for Guihang Hongyang Sealing Company, worth nearly RMB 15 million.
Hongyang is one of the top producers of automotive seals and supplies to multiple world renowned auto makers. By building a new rubber mixing production line, it aims to improve the production capacity. The project involves such links of production as banbury mixing, mill mixing, extrusion, and rubber straining, and requires suppliers to provide total solutions containing consultancy, design and equipment supply.
To prepare for the bidding, Yiyang Rubber & Plastics Machinery Group set up a project team immediately, stayed in close contact with Hongyang, tracked and conducted comprehensive analysis of the project. It proposed a technical solution featuring energy conservation, emission reduction and human resources optimization based on the collection and analysis of a host of information. Thanks to the relentless efforts of the project team, Yiyang Rubber & Plastics Machinery Group eventually beat strong foreign competitors and won the bid, breaking the client's prejudice against domestically produced equipment.
In recent years, many rubber and machinery companies have been severely hit by the gloomy tire industry. To address the challenge, Yiyang Rubber & Plastics Machinery Group has laid down the strategy to open new markets and diversify its business. To make up for the declining orders from tire makers, it turns its eyes on companies outside the tire industry. The winning of the bid marks a good start for Yiyang to diversify its business and look for a new growth point. It will drive up the sales of standalone mixers for one single project in the equipment manufacturing industry from around RMB two million to about RMB 10 million, enabling the company to better withstand the shock from the sluggish tire market.
In this project, the small-sized tandem internal mixer and the automated open mill are for the first time applied to a non-tire industry, a remedy for Chinese mixer producers whose capacity is limited to the manufacturing of single units. The project also includes dozens of advanced equipment from at home and abroad, such as the KraussMaffei Berstorff extruder. So far, Yiyang Rubber Plastics & Machinery has started exploring and promoting its products in markets of friction materials, seals and other non-tire markets to attract more clients.